Mac Enthusiasts

November 7, 2007 Gadgets & Gismos

Apple began to make its attack on Generation Limbo with the emergence of stylish technology. First, the commonality of the iPod spread in 2003 as the iPod mini flooded college campuses. Then came the MacBook notebook computer, easing PC users into Mac life with an adorable and manageable lap top. Just as the tech-savvy crowd was getting sucked into this phenomenon, the MacBookPro became more and more common. The Mac craze is not limited to but definitely has grown up with GenLimbo, which in turn has spawned the products of this stylish technology revolution, whom I like to refer to as Mac Enthusiasts.

Mac enthusiasts demonstrate the true meaning of “brand advocates.” Not only do they love the brand, but they truly live it. Examples? Those crazies who were camped out in the rain in front of the Apple Store the night before the iPhone came out. The people who truly have the whole iPod family (Shuffle, Nano, Classic, iTouch…). The people who purchased the iPhone in the first week because they figured those 2 extra months of having the phone would cause enough joy and happiness to justify the extra $200. Those who will not plug their MacBookPro into the same power strip as a PC. If you read AppleInsider as part of your morning ritual. You know who you are.

If you are one of these Mac Enthusiasts of which I speak of, hats off to you. And Steve Jobs, hats off to you as well. Thank you for creating such an inspiring brand that we (Mac Enthusiasts) can all truly admire and want to be a part of, constantly producing new ideas and products which keep us guessing what and when the next will make its appearance.