The Truth About Pinkberry

November 13, 2007 Trend Stopper, Wine & Dine

I’ll be the first to admit, that when Pinkberry made its first appearance in Westwood, Los Angeles, I was all about it. Never fully obsessed, but I definitely waited in line and paid $7 once or twice for this new phenomenon. Why? I’m not quite sure. I guess I heard somewhere that it was good for you. Plus the taste kinda grew on me (the sourness goes away after awhile).

After awhile however, I started to hear the rumors that were circulating around about the Pinkberry controversy. Was it really frozen yogurt? What was in that white powder that it’s made with? Does it even pass the California Department of Food and Agriculture’s definition of frozen yogurt?

So here’s the truth: Pinkberry ranted and raved about how good their yogurt was and constantly marketed its health benefits. Well, this is a blatant case of false advertising. As it turns out, Pinkberry was sued for making false claims of being frozen yogurt, when in fact it is merely powdered milk, chemicals, flavoring agents and sugar.

So apparently all you need to do these days to be successful is sprinkle in a ‘low cal, low carb’ every now and then and people will be lined up around the block.

If you really want a delicious low-cal desert, head to Baskin Robbins and check out their lighter options. I recommend either the Rainbow Sherbert (only 160 calories per serving) or the sugar-free Cafe Mocha Yogurt (only 90 calories per serving). Sometimes old-school is just that much more delicious.