Secret Menu Madness
February 9, 2008 Wine & DineThe new marketing fad for restaurants appears to be something along the lines of hush-hush marketing. The less everyone else knows about it, the more V.I.P you feel I suppose…even though the whole point of these “secret menus” is to create a viral campaign that people want to talk about. This blog entry being Exhibit A.
I believe In-n-Out was the one of the first to spread word of a secret menu. Here’s what I know (let me know if I’ve left anything out):
Animal Style Burger: Mustard-cooked beef patty, extra pickles, extra secret sauce and grilled onions.
Animal Style Fries: Fries with the secret sauce, onions and cheese on top.
Grilled Cheese: No patty!
Flying Dutchman: 2 beef patties, 2 slices of cheese.
Protein Style: Burger wrapped in lettuce instead of buns.
None of these items are written anywhere on the menu however, if you ask for them, they’ll know exactly what you are talking about at any In-n-Out location…amazing.
Another place that has toyed with this secret menu idea is our favorite smoothie chain, Jamba Juice. Here are the known items on their underground menu:
Strawberry Shortcake
White Gummy Bear
PB+J
Pink Starburst
Red Starburst
Fruity Pebbles
Push-up Pops
Skittles
So that you have the in on these secret menus, go give’em a whirl and report back with any other secret items I have failed to mention ;-).
